"Inspired by life in the Caribbean, HIHO makes casual & comfortable clothing including linen shirts and sweaters, beach dresses, shorts, pants and soft cotton tees. Born from a love of the Caribbean on the British Virgin Islands, HIHO is influenced by the pristine environment of Tortola and island life. The clothing is soft, designed to be functional, colorful and comfortable in a chic island way. The casual, cool and elegant designs and original prints are the hallmark of the HIHO brand."